The Influencer Ethnography Research Lab (IERLab) examines the socio-cultural impact of Influencers within the Asia Pacific.
What do we do?
we conduct…
influencer research
We produce original research on a wide variety of themes. However, we specialise in the methodologies & pedagogies of Influencer research, the digital production and economies of the Influencer industry, and the socio-cultural impacts of Influencers on the subaltern.
through our…
international collaboration
Based in the Asia Pacific region, we work closely with stakeholders across the globe. Our partners range from large companies in the tech industry, NGO groups, grassroots groups, and community organisations.
to drive…
impact and outcomes
We are impact-driven and focus on translating our academic research to produce real-world applications. We work to inform best policy and practice, and disseminate our research through regular commentary in the media.
Featured Journal Article: February/March 2023
Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign-nationals in the South Korean YouTube ecology
Lee, Jin, and Crystal Abidin. 2022. Policy and Internet. Volume 13, Issue 3.
Influencer Ethnography Research Lab 