The Influencer Ethnography Research Lab (IERLab) examines the socio-cultural impact of Influencers within the Asia Pacific.

Featured Journal Article: February/March 2023

Oegugin Influencers and pop nationalism through government campaigns: Regulating foreign-nationals in the South Korean YouTube ecology

Lee, Jin, and Crystal Abidin. 2022. Policy and Internet. Volume 13, Issue 3.